We started seeing app fatigue set in less than a year after the platform’s launch when there were just over 15,000 total applications - there are now over 53,000 apps on the Facebook platform, according to Adomonics.įacebook has done some things to try to address the app fatigue and discovery issues - via design tweaks and rules on how apps can spread, but nothing has so far worked very well. Subsequently, a huge number of applications were created on the platform and users were faced with a rising tide of apps that demanded their attention. When the platform launched, there was a huge amount of buzz around the potential for advertisers and app developers.

That in turn leads to increased selectivity and the potential for people to dismiss the entire platform as just a collection of trivial time wasters. Once the number of apps hits a saturation point, people start feeling overwhelmed by the sheer number of applications they’re presented with in the given app store or application gallery. The flood of applications that inevitably follows the launch of a hot new web app platform leads to what we’ve termed app fatigue.

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